The Seavees Monterey Sneaker Celebrates The Monterey Pop Festival Of June 1967, A Festival That Kicked Off The Summer Of Love And Embodied The Theme Of California As The Focal Point For Counterculture. The Lace-To-Toe Design Is Derived From Classic Street Sneakers Of The Era. Born In 1964, Seavees Is The Original Casual Sneaker. With A Groundbreaking Advertising Campaign Throughout The 1960S That Encouraged Consumers To "Show Up In Seavees. The New Way To Go Casual," The Brand Pioneered The Transformation Of The Sneaker From Gym Shoe To Casual Shoe. To "Show Up In Seavees" For Any Social Affair Meant You Could Enjoy The Comfort Of A Sneaker With The Sophistication Of A More Refined Footwear Choice. Today, Seavees Honors Its Origin By Adding Modern Amendments To Retro-Inspired Styling, Setting A New Standard For Timeless Footwear Design. Show Up In Seavees. The Original Way To Go Casual.